The Bernd Beetz Creating The New Coty competition is moreover on basis of diversity, the development within the sector and the barriers related to entrance in the market. The competitive rivalry is the analysis of the brands and the product, its strengths and weakness along with the strategies, competitors and the share in the market. The organizations could be the new companies or the companies that are planning to diversify itself in the market. The barriers can be both industrial and legal. Apart from this the size and the reputation of the companies that are already operating in the market also play an important.

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The Bernd Beetz Creating The New Coty competition is moreover on basis of diversity, the development within the sector and the barriers related to entrance in the market. The competitive rivalry is the analysis of the brands and the product, its strengths and weakness along with the strategies, competitors and the share in the market. The organizations could be the new companies or the companies that are planning to diversify itself in the market.

The barriers can be both industrial and legal. Apart from this the size and the reputation of the companies that are already operating in the market also play an important. Furthermore the cost related to the entry, access to raw materials, barriers related to culture and technical standards also play a major role and can affect the decision of the new entrants in the market.

Threat of substitute products The Bernd Beetz Creating The New Coty substitute products are an alternatives that are available in the market at comparatively better prices. Such products prevail due to the technological and innovative advancement. The substitute products are dangerous as the companies are under constant threat of being replaced. High threat of substitute leads to low profitability as it limits the industry profits by placing a price ceiling due to the fear of being substituted by other product.

Apart from this it also affect the growth potentials of the industry as a whole but reducing the profitability margins. Many condition imposed by the suppliers generally include the increase in price while compromising the quality and quantity. A bargaining power of a supplier in the market is strong if: It is more concentrated than the industry it is selling to.

It is not heavily relying on the industry for its profits If the participants in the industry have to incur high cost for switching suppliers or the firms are located adjacent to the suppliers manufacturing facilities. The product being offered by the suppliers are highly differentiated. And when there is no close substitute available for the products being supplied by the suppliers. Bernd Beetz Creating The New Coty Bargaining power of customers The buyers having strong bargaining power can highly influence the profitability of the suppliers operating in the market by imposing condition that are not much favorable for the suppliers in terms of price, quality or service.

Therefore choosing clients often become crucial for the organizations as to avoid the situation of being highly depended on the buyers. The level of interest and concentration of buyers toward the product gives them more or less power.

Powerful buyers could flip the side of the powerful supplies by forcing the prices to move downwards and by demanding high quality and services by creating a competition between the participants in the industry on the basis of price and quantity. Bernd Beetz Creating The New Coty Customer are deemed strong if they contain negotiating leverage specifically if the industry is sensitive to price, the buyers can pressure suppliers for further price reductions.

The customer are assumed to have strong buying power in case: If the number of buyer are limited or each of the buyer purchases large quantity relative to the size of the suppliers. The products in the industry are standardized or are undifferentiated. The cost of switching is comparatively low. The framework use a classic perfect market and relatively a static structure of market i.

Bernd Beetz Creating The New Coty Apart from the model only provide the overview of the environment and does not define the industry clearly. As it can be difficult to group the companies having similar business lines and to call it an industry. Therefore Porter framework due to its limitation is too inert to be depending upon outside the short term to medium, term objectives. It emphasizes more on external factors and ignore the specific factors that are more specially related with the firm.

Moreover it does not consider non-market forces. In fact, the analysis of the environment needs to feed all planning aspects as well as it should be continuous. The internal environment of an organization includes internal customers or staff, wages, office technology and finance etc.

Additionally, the macro environment includes legal and political factors, sociocultural forces, economic forces and technological factors. PESTLE Analysis For the purpose of maximizing the benefits of such analysis, it is important that it should be used on regular basis so that an organization would be able to identify the trends.

The effect of the particular external factors or forces might have extreme consequences for the specific department or divisions, also the analysis better helps companies in clarifying the needed or required changes, thus identifying the potential options Norton, The political factors may involves environment regulations, employment laws, tariffs, tax policy, trade restrictions, political stability and reforms.

It is noteworthy, that the charities needs to be included where a government are not willing services and goods to be provided. Economic factors: The Bernd Beetz Creating The New Coty economic factors or forces involves interest rates, inflation, and growth of economy, cost of living, working hours, wage rate and exchange rates.

Combining these factors, it last greater and inevitable impact on organization. Social factors: The culture or social influence on certain businesses vary from country to country. It is significant to consider these factors. The social factors includes safety and health consciousness, various demographics, population growth rates and cultural aspects.

Technological factors: Notably, Bernd Beetz Creating The New Coty technology is one of the most important way of being competitive in the highly competitive market arena. Not only this, it drives globalization, the factors includes environmental and ecological aspects, and available services as well as products. An organization should innovate and be compatible with the technologies. Legal factors: The Bernd Beetz Creating The New Coty legal factors involves the certain laws and regulations which might effect on the business operations of an organization.

It also includes impending and current legislation that tends to impact on the industry in areas including competition, employment, safety and health. An organization should consider the influence of the national and international laws where the organization would originate the business operations. Environmental factors: The environmental factors include all those factor lasting impact or influence, the surrounding environment most likely determine environmental factors.

The factors involves awareness of the seasonal or climate change or terrain variation. The analysis of the environment including internal and external elements is vital for organization since it impacts on the performance of an organization.

Overtime, the changes might be occur in less than one day, therefore the companies should make it tricky in order to predict how and why these forces might influence the future or present of the certain project. There are many occasions, in which the environmental changes have an adverse influence on the project that might not be noted in the initial stages of project, indicating that the uncertainty sis still there even after the pestle analysis have carried out.

This in turn might defeating the prime reason of the pestle analysis. The usual or common procedure for pestle analysis is presenting a simple list of the environmental factors affecting the project.

The analysis is supposed to be insufficient for the strategic planning objective, since it likely scans the externa environmental, whereas avoiding the competitive scenarios and internal environment. Nonetheless, the analysis needs to be conjunction with other frameworks such as S-W-O-T analysis in order to get a more realistic picture. Bernd Beetz Creating The New Coty Conclusion To conclude, PESTLE analysis is considered as an effective tool of planning and it offers viable and effective technique foranalyzing and scanning the operating environment of an organization.

The effectiveness of the analysis highly depends on the accuracy of the collected data, updates to accommodation changes in timely manner and other tools trimming down the PESTLE limitation to some extent.

Such may include the supply chain efficiency, value chain maintenance, technology or other factors, that offer value to the company and in return allows the organization to offers similar value to the customer.

In addition, it also analyze the factors that are Rare within the organization. Such analysis of the compatibilities or capacities is important, as it allows the organization to develop the sustainable competitive edge over it. The value factor analysis of the organization gives an eye opening view to the management and also offers the solution on where the organization may build the market utilizing the area value creation factors Moreover, it also determines the Imitable factors.

These are the factors that are easily imitable by the organization other players and thus needs to be considered. In addition, the imitable factor also outlines the factors that are inimitable by the other organization. These in-imitable factors allows the organization to developed the sustained competitive edge in the market and hence enhances the chances of sustainability ion the long-term. Lastly, Organization factor includes the resources and functions that are offering certain value to the company.

All in all, the advantage of using the VRIO analysis is to determine the sustained competitive edge in the market. Such determination is important for the organization to expand in the market and continue its operations with sound profitability.

It can be used for examining the business operations from the variety of perspective for determining the ways that can be used to strengthen the business and understating the greater financial condition or situation. The process scan the financial statement to evaluate the relationship the disclosed items. In other words, the analysis keep focusing on the past performance evaluation in terms of profitability, liquidity, growth potentiality and operational efficiency.

The analysis of the financial statement involves the methods use in interpreting and assessing the outcome of the current and past financial position or performance since they associate to particular interest factors in investment decisions. Thus, the analysis of the financial statement is important mode of assessing the past performance as well as planning and forecasting the future performance.

Elements Assessed By Bernd Beetz Creating The New Coty Financial Analysts: The elements are listed below; Profitability:the financial analyst generally assess profitability of an organization since it is the ability allow organization sustaining growth and earing income in both long term and short term. A degree of profitability of an organization highly depends on the income statement reporting on the operations results of company.

Solvency:it is the ability of an organization paying off its liabilities or obligations to third parties or creditors in long term. Liquidity: it is the ability of an organization satisfying immediate obligations, maintaining positive cash flows and it most likely based on the balance sheet of company depicting the financial condition of organization.

Stability:the ability or an organization to remain in the business for the longerperiod of time without sustaining significant losses while conducting the business operations. By assessing the stability of the company needs use of balance sheet and income statement as well as non-financial and financial indicators. Users of Bernd Beetz Creating The New Coty Financial Statement Analysis The users of the financial statement are listed below; Management:the controller of the company most likely prepares the ongoing analysis of the financial results of companyin relation to the unseen operational matrices by outside entities.

Investors: both prospective and current investors tends to examine the financialstatements for leading the ability of company to continue generating cash flows, issuing dividends and growing at historical rate. Creditors:one who has landed funds to the organization likely show his interest in its ability paying back the debt, thus keep focusing on measures of cash flows. Types of Bernd Beetz Creating The New Coty Financial Analysis Financial ratios: Significantly, creating the financial ratio add meanings to the accounting and financial data of the business.

Therefore, being the use of the financial ratios would provide assistance thereby leading to the overloaded information. Theratios are sub-divided into the major groups that tend to cover the financial areas. Sales: The sales amount of an organization depicts the business size. The sales implications for the selling and purchasing power, economies of scale and amount of market share. The ration lay under profitability are discussed below; Return on assets ROA : it is one of the most commonly and widely used performance measure of an organization.

The return on equity likely measures the profit amount that had generated by assets. It is used with the intent of analyzing that how well an organization have put their assets to work comparing to other competitors. Return on equity ROE : This performance measuring parameter measures the return that the company has earned in relation on the owner funds.

The matric can be adjusted for thepurpose of reflecting the average equity amount being employed during the span of year, giving the more accurate and realisticpicture of how the organizationhas been performing throughout the year.

Gross profit margin GPM :it is also referred to operating profit margin. It is most common use with the objective of assessing the business model and financial health of company through revealing the remaining portion of money from revenues after deducting cost of goods sold. Operating return on total assets ORTA : this matric most commonly provides better way of looking at the ability of the organization to generate profit returns from the principle or core activities since it does not involves other expenses including interest expenses not it includes marketable securities income, interest income or onetime extraordinary transaction.

Asset turnover: this measure is widely used in order to measure the ability of the company in generating sales from the fixed assets. Fixed assets turnover: it is supposed to be vulnerable to the asset valuation issue. It is most important ratio in companies which are capital intensive.


Coty Partners with Gwen Stefani on New Scent

Quote In recent years, the beauty business was one of the most lucrative in the world. Its steady growth has led some experts to conclude that it was one sector that would surely withstand the onslaught of the crisis. A native of Germany, Beetz knows how to combine a strong German work ethic with the free-and-easy business style so popular in the U. Despite the growth that the sector has experienced in recent years, it has not escaped the crisis. Since , success has always been on our side, with double-digit growth.


Bernd Beetz Creating The New Coty Harvard Case Study Solution & Online Case Analysis

The case begins with the creation of a new Russian subsidiary during the global financial crisis, and examines how a nearly new company was created in recent years. In , the German consumer goods company began acquiring Benkiser fragrance and cosmetics brands with the intention of developing a beauty industry. These included the long-established, but relatively small U. In , the beauty industry has been spun under the name Coty.

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