Marketers can onboard their CRM data using the Oracle DMP to gain a deeper understanding of their audience assets with Oracle data to seamlessly execute search campaigns with Bing. Bing Ads continues to actively work to bring a better experience to our users, by welcoming new DMP partners to the Custom Audiences offering. Reach out to your Bing Ads or Oracle DMP account rep to learn more about our offering and they can help you get started. What is Custom Audiences? Custom Audiences works like remarketing allowing advertisers to target based on their own customer data to create richer user segments. When your data platform manager DMP connects into our new Custom Audiences feature, you can import your custom audiences segments into Bing Ads for search marketing.
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But what is a DMP? In short, it is a system that can quickly and structurally create segments that you can use for your marketing. Here are some of the questions you should ask yourself, and as a DMP can provide answers to: Who are your customers? What are they likely to buy next time? How do you reach more of them? By analyzing a large amount of demographic, contextual, and behavioral related customer and campaign information, a DMP can help you answer these questions.
Structure your data A first step is to connect all their own data sources and let Bluekai DMP create order and save the data. Reach the right audience on Mobile and in apps Oracle DMP helps you reach the right person with the right message in the right mobile channels.
Mobile is today our premier decision-making device, be sure to be there. Gemini Analysis Use your own data to match third party data to find more people with the same characteristics and behavior patterns as your best customers today. Do you know how good or bad your results are? Of course, there is also a powerful integration into the Marketing Automation System Eloqua.
Oracle LaunchPad Ranks
Analyze, Plan Campaigns by Device Enhance Audience Segmentation: Understand audience composition by device and environment to increase the effectiveness of engagements. Optimize Media Buys: Identify devices driving conversions and modify campaign strategies to focus the conversion points and eliminate wasted impressions. Increase Campaign Effectiveness: Personalize campaigns by device for relevant retargeting and prospecting, and manage advertising dollars by target environment. Scored Against Billions of Daily Online and Offline Events: To identify and utilize the freshest, most reliable and informed linkages available, at scale, for precise targeting. Benchmarked against Oracle Truth Sets: To validate the data against a subset of deterministic data, based on authoritative sources with a high degree of accuracy.
But what is a DMP? In short, it is a system that can quickly and structurally create segments that you can use for your marketing. Here are some of the questions you should ask yourself, and as a DMP can provide answers to: Who are your customers? What are they likely to buy next time?