BUYOLOGY TRUTH AND LIES ABOUT WHY WE BUY PDF

What I learned in Buyology: Warning labels on cigarettes just make people want to smoke more. Page We instinctively copy other people. Page 53 Sexy models in ads appeal more to same-sex readers and watchers. Page 44 Martin weaves all these lessons and more into stories that are introduced, developed, and referenced throughout the book.

Author:Neshura Tygokree
Country:Niger
Language:English (Spanish)
Genre:Travel
Published (Last):21 April 2016
Pages:228
PDF File Size:9.18 Mb
ePub File Size:13.58 Mb
ISBN:803-9-71707-900-2
Downloads:10648
Price:Free* [*Free Regsitration Required]
Uploader:Melkis



Strike 1: Lindstrom seems to think that technology -- all technology -- is neutral. His example is that hammers can do nasty things but there is no need to outlaw, restrict or ban hammers. Fine, I agree. As long as we are talking about hammers, that is. But when discussing companies doing fMRI scans on potential consumers to get at their instinctual, pre-rational impressions of Summation: Lindstrom gets all excited about doing brain scans on consumers as they view advertisements and products.

But when discussing companies doing fMRI scans on potential consumers to get at their instinctual, pre-rational impressions of advertisements and products, the BS meter goes off: this is not neutral technology.

Who has access to this technology? Who will be able to control the use of this technology? Will the control be primarily democratic or will it require bureaucratic, centralized organizations to manage it? Who will primarily benefit from the use of this technology? And mainly, who can afford it? The answers to such questions should show pretty readily if a technology can honestly be considered neutral or not.

Neutral, my ass. Strike 2: Dear Mr. Lindstrom, when writing about your groundbreaking new experiments that delve into the inner workings of consumer behavior, please refrain from starting each chapter with the equivalent of the following: I am now going to blow your mind with the most brilliant, coolest, most insightful bit of research ever. Jeez, I have to tell a marketer this? Strike 2. Granted, it is extremely difficult to be aware of the drive behind our consumeristic urges, but for that I would point readers to Hooked: Buddhist Writings on Greed Desire and the Urge to Consume.

One redeeming feature of the book: Lindstrom does a nice job of showing how effective various advertising strategies are. Product placement in movies and television? I found his discussion of the ban on tobacco advertising and how tobacco companies have had to get really creative in their marketing to be pretty interesting.

It turns out that subliminal advertising works really well for well known, established brands like Camel, Marlboro, etc.

EL NOI DE LA MARE MIGUEL LLOBET PDF

Review of Buyology: Truth and Lies About Why We Buy

So, as much as we want to cut down the spending, our irrational brain comes bursting with emotions and crying for the latest gadget. The bad part is that when asked, we might not be aware of our actual desires or we would just rather hide them away — hoping that the temptation is not that powerful. Brands and the marketers behind them have their own part of the fault. In fact, Martin is concerned about the fact that what people say and how they really feel are not the same and the results of the current marketing research methods could be misleading in some cases. Therefore, he is promoting MRI as an efficient tool in analyzing the real effects of advertising on consumers. Cons: After the first few pages I had huge expectations, but soon I lowered them down, not to be disappointed at the end. I was hoping to read more about the findings of his research, but he kept the content quite easy to read and commercial — accessible to all types of readers.

GAWANDE LETTING GO PDF

Buyology: Truth and Lies About Why We Buy – Buyology Book Summary

Strike 1: Lindstrom seems to think that technology -- all technology -- is neutral. His example is that hammers can do nasty things but there is no need to outlaw, restrict or ban hammers. Fine, I agree. As long as we are talking about hammers, that is. But when discussing companies doing fMRI scans on potential consumers to get at their instinctual, pre-rational impressions of Summation: Lindstrom gets all excited about doing brain scans on consumers as they view advertisements and products. But when discussing companies doing fMRI scans on potential consumers to get at their instinctual, pre-rational impressions of advertisements and products, the BS meter goes off: this is not neutral technology.

BIOQUIMICA STRYER 6 EDICION PDF

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

.

Related Articles