THE BUSINESS OF DESIGN KEITH GRANET PDF

Get to Know CEO Keith Granet Part I May 17, By Lauren Espineli The increasing profile of design talent and greater public interest in interior design has been on an incredible upswing in recent years, buoyed by the long-time popularity of HGTV renovation shows and ever-popular retail store product partnerships. Clearly the public regard for interior design is robust, the industry is thriving, and the future is bright. More and more, designers are making their mark in the design industry with licensed products and bold business strategies that have elevated them to the top of the profession. From his management consulting work to the development of licensing programs to the cofounding of the Leaders of Design Council and finally his work with Studio Designer and all its shareholders, Keith has collaborated with and elevated the profile of many firms across the design industry. His career took root at architectural powerhouse Gensler, where he first interned as an undergraduate and later worked as a financial analyst reporting directly to Arthur Gensler.

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In his new book, The Business of Design: Balancing Creativity and Profitability, Granet debunks the myth that business sense and creative talent are mutually exclusive. The Business of Design: Balancing Creativity and Profitability provides all of the For thirty years, consultant Keith Granet has enjoyed helping design professionals turn their passion into profit. The Business of Design: Balancing Creativity and Profitability provides all of the necessary tools to create and run a thriving design business - from billing and human resources to branding and project management to marketing and licensing- in one easy-to-use guide.

The Business of Design guides the reader through the steps of creating a successful firm, from the initial foundation of a design practice, to financial management, marketing and public relations, human resources, and project management. The last chapter, on product development, explores the growing trend in the design profession to develop products and bring them to the marketplace, allowing designers to share their voice with a larger audience.

The Business of Design includes a foreword by M. Arthur Gensler and interviews with individual architects and designers who have made their mark on the profession, including Michael Graves, John Merrill, A. These esteemed architects and designers share the benefits of their experience as well as their own take on the business of design. A vibrant and enticing look at the business side of design practice, this graphically beautiful book is neither dry nor intimidating.

Think again! Keith Granet shows you how to make your design business a success. This book is a must-read for every designer. Concise, clearly written, this is NO textbook boilerplate. Trust me, you will underline. You will be referring to it often. To become a good architect requires a passionate dedication to the creative design process.

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The Business of Design

Alle productspecificaties Samenvatting For thirty years, consultant Keith Granet has enjoyed helping design professionals turn their passion into profit. In his new book, The Business of Design: Balancing Creativity and Profitability, Granet debunks the myth that business sense and creative talent are mutually exclusive. The Business of Design: Balancing Creativity and Profitability provides all of the necessary tools to create and run a thriving design business - from billing and human resources to branding and project management to marketing and licensing- in one easy-to-use guide. The Business of Design guides the reader through the steps of creating a successful firm, from the initial foundation of a design practice, to financial management, marketing and public relations, human resources, and project management. The last chapter, on product development, explores the growing trend in the design profession to develop products and bring them to the marketplace, allowing designers to share their voice with a larger audience.

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In his new book, The Business of Design: Balancing Creativity and Profitability, Granet debunks the myth that business sense and creative talent are mutually exclusive. The Business of Design: Balancing Creativity and Profitability provides all of the For thirty years, consultant Keith Granet has enjoyed helping design professionals turn their passion into profit. The Business of Design: Balancing Creativity and Profitability provides all of the necessary tools to create and run a thriving design business - from billing and human resources to branding and project management to marketing and licensing- in one easy-to-use guide. The Business of Design guides the reader through the steps of creating a successful firm, from the initial foundation of a design practice, to financial management, marketing and public relations, human resources, and project management. The last chapter, on product development, explores the growing trend in the design profession to develop products and bring them to the marketplace, allowing designers to share their voice with a larger audience. The Business of Design includes a foreword by M. Arthur Gensler and interviews with individual architects and designers who have made their mark on the profession, including Michael Graves, John Merrill, A.

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